About

Designer working across products, brands, and the systems behind them.

I have been leading design at Hardcore Harry's, an Australian fitness app, for nearly three years, promoted to Lead Designer in February 2026. I own product design across iOS and Android, plus the brand, the marketing site, and the campaigns that feed both. Eight years of design work before and alongside that across agencies, publishers, and one streetwear label I founded and ran solo for six.

Before Harry's I spent a year at Get Going on creative strategy and design, and over five years prior across agencies and in-house studios on branding, editorial, advertising, motion, and photography. I have never really thought of brand, product, and the marketing around them as separate jobs, and I usually end up with my hands on all three.

I am Australian, currently based in Amsterdam, and working remotely for an Australian team across multiple time zones. I am open to Senior Product Designer, Brand Design Lead, Creative Director, and Creative Strategist roles. Highly Skilled Migrant sponsorship will be required from August 2026.

How I work

I work close to the people making the decisions. The strongest work I have done has come from being in the room with the client and the team building the thing, whether that thing is a product, a magazine, a campaign, or a live event. I sketch and revise in the open, prefer a shared file over a final deliverable, and try to build systems, guides, or templates that hold up when I am not the one using them.

I think of brand and product as the same problem viewed from two sides. Most of the useful work I have done has sat where the two overlap, and I keep gravitating back to it.

Tools and stack

Figma (components, variants, variables, auto-layout, prototyping), FigJam, Webflow, Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro. iOS Human Interface Guidelines and Material 3 for platform patterns. Apple HealthKit and Google HealthConnect for fitness integrations.

Selected recognition

• "Most Inspiring Young Person Award", Hobson's Bay City Council, for creative direction in the Melbourne arts and music community.
• Founder and lead designer of Lowville, a Melbourne streetwear label.
• Bachelor of Design (Communication Design), major in User Centred Design, RMIT University, 2018 to 2021.

Get in touch

The fastest way to reach me is by email at charlesjensen32@gmail.com. Recent work is on the home page. The wider practice (brand, editorial, motion, photography) lives in the studio.