CJ

About

Designer working across products, brands, and the systems behind them.

I have spent eight years in multidisciplinary design practice and two and a half years leading end-to-end UX and UI at Hardcore Harry's, a B2C fitness challenge platform now live on iOS and Android. I was promoted to Lead Designer in February 2026 and now own product, design system, brand, and growth design across the company.

Before Harry's I spent a year at Get Going on creative strategy and design, and over five years prior across agencies and in-house studios on branding, editorial, advertising, motion, and photography. That range now sits underneath a single discipline: I think about design as a system that connects what a product does, how it feels, and how it gets to market.

I am Australian, currently based in Amsterdam, and working remotely for an Australian team across multiple time zones. I am open to Senior Product Designer, Brand Design Lead, Creative Director, and Creative Strategist roles. Highly Skilled Migrant sponsorship will be required from September 2026.

How I work

I work close to engineering. The strongest design decisions I have made have come from being in the room with the people who build the thing. I write handoff notes inside Figma frames, record Loom walkthroughs for tricky interactions, and treat the design system as a product its own users (the engineers) deserve to enjoy using.

I believe brand and product are the same problem. A product without a brand reads as a tool. A brand without a product is a poster. The work that compounds sits at the intersection.

Tools and stack

Figma (components, variants, variables, auto-layout, prototyping), FigJam, Webflow, Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro. iOS Human Interface Guidelines and Material 3 for platform patterns. Apple HealthKit and Google HealthConnect for fitness integrations.

Selected recognition

  • "Most Inspiring Young Person Award", Hobson's Bay City Council, for creative direction in the Melbourne arts and music community.
  • Founder and lead designer of Lowville, a Melbourne streetwear label.
  • Bachelor of Design (Communication Design), major in User Centred Design, RMIT University, 2018 to 2021.

Get in touch

The fastest way to reach me is by email at charlesjensen32@gmail.com. Recent work is on the home page. The wider practice — brand, editorial, motion, photography — lives in the studio.